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TRENDING:
One week after completing its acquisition of the In Town Motel, Reading Storage announced a new Mexican restaurant is coming to the property.
Three Brothers Mexican Grill plans to open its fifth location at 1635 Centre Ave. in Reading “in the next month or two,” according to Ryan McFadden, managing partner for Reading Storage, in an email.
McFadden said the lease was signed on Monday.
The latest Three Brothers Grill will be the chain’s first in Berks County, with restaurants currently in nearby Collegeville, Harleysville, Phoenixville and Pottstown.
Three Brothers previously had a location inside the Coventry Mall as well.
“They intend to keep going and open as many as they can,” McFadden said.
“Everyone has been telling them to get to Reading. They said they get a lot of people from Reading at their Pottstown store.”
Advertising “authentic Mexican food,” Three Brothers Grill uses fresh ingredients and offers scratch-made meals at affordable prices, according to its website.
While the restaurant will not serve alcohol, it will have a BYOB policy, McFadden added.
Three Brothers Grill is replacing Eve’s Spanish Grill after the owners closed “abruptly.”
McFadden said Reading Storage turned down six other offers for the location, which he described as being in excellent condition and has a shared parking lot behind the building.
“Most were what I call dreamers,” McFadden said. “They wanted their dream restaurant with no restaurant ownership experience.
“Three Brothers stood out with their multiple restaurants in good locations. It was a no-brainer.”
Between a storefront that is clean and well-equipped, and Three Brothers’ experience opening and operating restaurants, it’s believed the new tenant should be up and running quickly.
“Hopefully this location fulfills a need for quality, consistent Mexican food in the area,” McFadden said.
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